Mustard Pie Clothing – The Secret Behind the Successful Boutique Girls Clothing Brand

Mustard Pie Clothing is a popular designer brand of baby and children’s clothing just for girls. Founded in 2008, the Mustard Pie brand is designed by Shannon Rihm and located in Chicago, Illinois. The collections are available for girls from sizes 3 months – 12 years.

The Mustard Pie story began when Shannon was expecting her first daughter. She was laid off from work and researched various ways to make a living from home. First she started a small eBay business reselling designer clothing that she found on sale at local stores. Eventually, she stumbled across designers on Etsy and eBay who made custom boutique girls clothing for the highest bidder and was amazed. She was inspired and motivated to learn how to create such clothing it herself. She always had an interest in design, so she decided to teach herself how to sew and, thus, took her first step to creating Mustard Pie Clothing. Around November 2007, she started taking sewing lessons, reading books, and buying fabrics to use in her design experiments. After many hours of practice and lots of trial and error, she started designing and creating one-of-a-kind boutique girls clothing. Soon, orders were coming from all over the world. Her business was booming and she made the important decision to start a real clothing label to keep up with the demand. That is when Mustard Pie Clothing was born.

When choosing the name for her new boutique girls clothing brand, Shannon remembered a funny story from when she was a child. At just five years old, she tried to replicate her mother’s famous Lemon Meringue Pie for Mother’s Day. She searched the cupboard and found what she could only assume was the pie’s delicious yellow filling – a big jar of mustard! She filled the pie crust to the top and innocently created an odd mustard pie. This story came to mind when Shannon was starting her brand because it reflects the vivid imagination of children, just like each clothing piece Shannon creates reflects the essence of childhood.

Mustard Pie Clothing is fresh, elegant and girly. It has layers of bold prints, fancy patterns and beautiful colors for every day or special occasions. Shannon’s designs are always made with children in mind. She would not create anything that her own little girl would not like to wear. For example, the clothes are soft cotton and tag-free for comfort. Each piece of clothing is carefully designed and the designer encourages her daughter to give opinions and suggestions before the clothing comes to life. A typical outfit comes with various choices so the customer can mix and match to create a look as unique as their child. The brand produces a limited number of garments, so many customers pre-order their favorite boutique girls clothing outfits in advance as the collection often sells out before it hits the store shelves. Mustard Pie releases new clothing collections a few times per year. Regular lines debut in fall and spring. Extended looks come out throughout the year such as in late fall and around Christmas and Easter.

Shannon encourages her customer to send photos of their daughter wearing Mustard Pie Clothing. She then chooses a few kids to model the next collection for the company. Mustard Pie also runs contests to show appreciation for the ongoing support from fans. Shannon’s business has been growing each year and in 2014 she launched a new sister brand, Jak & Peppar. This new line of boutique girls clothing is designed for “the free spirit in all of us.” In the coming years, Jak & Peppar and Mustard Pie Clothing will continue to grow and create beautiful outfits that reflect the unique and beautiful side of youth and femininity.

Toddler Girl Clothing Must Be Durable and Comfortable

It was appropriate and fun dressing your baby girl in frills and fancy little dresses. Unfortunately this is not very practical when your baby reaches the toddler stage. Now you should be thinking of functional clothing. Clothing that will allow your little girl the freedom to crawl, learn to walk and eventually climb, run and tumble. Toddler clothes should be easy to get on and off as during this stage not only will most little girls go through the potty training phase, they will also start wanting to dress themselves.

Toddler girl clothing must be comfortable and durable. You should be able to relax and let your toddler girl explore things without the stress of fancy clothes that cost a fortune and must be kept clean and tidy at all costs. This exploration stage is an important learning phase during which your little girl needs to develop a lot of skills that will stand her in good stead throughout her childhood. During the toddler years your little girl will learn to feed herself, dress herself and help herself with a toilet routine. You are going to need clothes that will help her to master these skills and stand up to all the spoils. It is recommended that all her clothing should be machine washable and winter clothes should preferably be suitable for tumble drying.

It is a given that your little girl will have a party dress or two. If your little girl looks particularly sweet in pastel colors limit these to the party outfits. Choose practical colors for play wear for your little girl. Patterned fabric tends not to show up the odd mark or two whereas stains are almost accentuated on solid color garments. When selecting solid color garments bright reds, greens and blues are more practical than the softer hues. Pastel colors in sleep wear should be fine as most toddlers fall asleep shortly after bath time and therefore these clothes are usually not subjected to the same amount of wear and tear as day clothes.

When it comes to sizing make sure that you buy the correct size. Buying to last more than one season is just not worth it. Over-sized clothing never looks good on a toddler and inhibits play. There is no guarantee either that the clothing will fit properly when the next season comes round. Buying toddler clothing that is made with a stretch fabric makes more sense. This means that clothing that fit snugly will stretch as your toddler grows and most of this clothing will fit your little girl for an entire season.

If you are planning on potty training your little girl during the season make sure that all clothing can be put on and more importantly taken off quickly and with ease. Avoid one-piece clothing that buttons at the crotch during the potty training period. Look for pants with elasticized waists as this will make potty training easier for both you and your little girl.

As you approach the age when your little girl will want to dress herself make sure that you choose clothing that will make this easier for her to master. It is a big challenge for little hands and small things can make a big difference as to how well they cope. Shoes with velcro fastening instead of laces, necklines with rib knits that slip over the little heads easily and as mentioned before pants with elastic in the waist can all make dressing much more fun and less of a battle.

Girls Clothing Made Easy

Dressing children is also a difficult task and the tension involved with this process, especially if you have little girls. Most parents would gladly want to do without this task but surely that is never the choice. It is not until one actually becomes a parent that one realises how difficult the process of buying clothing for your children and specially your little girls actually is.

The process of finding girls clothing is doubly difficult as the same one is for boys because unlike most boys up till a certain age, at least most girls are very picky about the kind of clothing that they would like to wear. Girls of all ages have a clear likes and dislikes and these days those views are only getting stronger. These days little children of both sexes are hit with a barrage of advertising, televisions shows, music videos and films that are absolutely full of unrealistic images of child stars and young children that walk, talk and most importantly dress like grown ups. Theses highly targeted images are a form of advertising whether direct or indirect and they are highly effective. Marketing and advertising has a significant effect on the way we behave and on our purchasing and our dressing decisions. This effect is multiplied manifold in children as they are much more susceptible to this sort of programming. Young girls today are more precocious than ever before and it shows in how difficult it is for parents to buy girls clothing that parents as well as their children like.

There are other stumbling blocks as well, for one most parents unless they are on a princely budget would like to spend less on clothing for their children in these times of economic strain for any number of reasons, the most important of which is the sheer amount of clothes that children go through. Little boys and girls grow so fast that they outgrow clothes in a matter of months and not years. The next problem is one of size. If you have managed to find the girls clothing that you and your children are happy with and that does not break the bank you are often thwarted when the store in question is not carrying the clothes in the sizes you need. The solution to all of these problems is simply to buy clothing for children online. Great pricing, a huge range and clothes that are always available in all sizes are just some of the benefits that await you.